HODA PAHLAVANI
MARKETING
Currently working at a Hong Kong based start-up, Tickle & Rapture. A Digital Marketing Consultancy firm, that provides a holistic approach for marketing strategies - enhancing company brands, increasing online exposure, and improving search engine rankings. Bringing companies a range of services and marketing methodologies concentrated on shifting budgets and resources effectively for measurable internet marketing.
Whether creating a logo, designing a brochure, video, blog, podcast, social media account, or simply building a website, we believe in building long-term, two-way partnerships with clients. Tickle & Rapture’s area of focus and specialty is "user experience consulting". We don’t believe that we can do everything, we don’t want to do everything, nor is our growth plan based on growing the “account” so that you eventually rely primarily on our services. As a result, we listen to your objectives and propose solutions that will help accomplish them. We strive to make recommendations that can be implemented and validated immediately – as well as over the long term. We work with you to ensure that your brand, whether old or new, is continuously marketed through the correct and relevant channels guaranteeing a return on your investment.
Managed all Social Media platforms, social activities, and traffic pattern analysis and convergence rates.
Managing multiple digital marketing projects for client accounts, acting as team lead with graphic designers, and the design & development of new client websites, landing pages, web content, SEO and all other marketing content created for client branding.
Managing and advertising corporate training events and workshops.
Develop new business partnerships for digital marketing and Corporate Training Institutions, new students, and other non-conventional partnerships.
2012-Present
2010 - present
2010 - present
Director of Marketing & Sales Operation at Tickle & Rapture, Ltd.
My Resume
PROFESSIONAL INFO
“The internet is becoming the town square for the global village of tomorrow."
- Bill Gates
WORK EXPERIENCE
Managed staff and others to generate ideas in the preparation of campaigns for non-profits, and government officials. Developed marketing material, events, press releases, awards, and other direct public relations programs.
Liaised with the finance department to prepare budgets and costs for advertising materials, company events, sponsorships, and trade shows.
Drafted speeches, arranged interviews, and maintained other forms of public contact for corporate executives; oversee company archives; and respond to requests for information.
Developed new opportunities in the health-care industry, managed the full life-cycle of proposals and the internal and external team.
Created and executed project work plans and revising needs of requirements.
Identified resources needed and assigned individual responsibilities.
Managed day-to-day operational aspects of the project and scope.
Reviewed deliverables prepared by team before delivering to clients to ensure quality.
Effectively applied methodology and enforced project standards.
Prepared for engagement reviews and quality assurance procedures.
Minimized company exposure and risk on projects through comprehensive risk analyses.
Ensured project documents are complete, current, and stored appropriately.
Tracked and reported team hours and expenses on a weekly basis.
Managed project budgets to ensure project was delivered on time and in line with budgetary expectations.
Determined appropriate revenue recognition, ensured timely and accurate invoicing, and monitored receivables.
Followed up with clients, when necessary, regarding unpaid invoices.
Analyzed project profitability, revenue, margins, bill rates and utilization.
Created, monitored, and maintained all social media platforms (LinkedIn, Blogs, Facebook, Twitter).
2010-2012
Program Manager at Lawrence Executive Alliance of Professionals, LLC
Planned and organized corporate media and other special events.
Drafted speeches for the CEO, arranged interviews and all media activities; amongst other forms of public contact.
Designed web and advertising content, including monthly newsletters and promotional calendars.
Managed an in-house team of professionals and event vendors.
Major Events Hosted
Event Name: LEAP 2010 Summer Awards Ceremony
Guest Speaker: Congresswoman Eleanor Holmes Norton
Location: U.S. Library of Congress
The Dr. Clayton G. Lawrence Endowment for Academic Excellence was created to award worthy students scholarship and fellowship grants for the pursuit of higher education; to direct community outreach service programs that will aid in the educational and vocational improvement in individual and community living standards; to engage in events that will promote healthy living; and, to conduct research related to the LEAP Foundation.
Event Name: Congressional Black Caucus Foundation Legislative Week Reception
Location: Washington, DC
Dr. Lawrence and Jim Scott, LEAP Foundation Board Member, celebrate the 2010 CBCF Legislative Weekend at a gala at LEAP’s Washington, D.C. Headquarters. We salute the CBCF and their tireless efforts to promote access to healthcare in America.
Event Name: White House Christmas Tour
Location: Washington, DC
LEAP Foundation DC was among the specially invited organizations to participate in the White House Christmas Tour Celebration. The Foundation has benefited from several opportunities to visit the White House and discuss their upcoming calendar of events and community outreach strategies.
Event Name: Annual Gift Giving Event
Location: Washington, DC
LEAP Foundation DC is a proud sponsor of the 20th annual children’s Christmas party on the Hill hosted by Congresswoman Eleanor Holmes Norton (D-DC) in conjunction with Covenant House. The event provided food, warm clothing and gifts to disadvantaged youth who might not otherwise experience the joy of the Christmas season.
Event Name: Dress for Success
Location: Washington, DC
To promote the economic independence of disadvantaged youth, Dress for Success provides a network of support and the career development tools to help pre-professionals thrive in work and in life.
2010-2012
Event Manager at LEAP Foundation DC (Non-Profit)
EDUCATION
Masters of Business Administration
Part-time online MBA Student, currently not enrolled in classes.
2011-Present
University of Maryland (UMUC)
Business of Science in Marketing
2008-2010
University of Phoenix
English Native
Farsi Fluent
Arabic Intermediate
Languages
For full job history please view Linkedin
